Managing any type of destination resort is a huge operation, whether it’s on a beach or a ski hill. There are the standard things any hotel has to account for, like tending to patrons, room cleaning, and food logistics, but with resorts there is more going on with rental equipment, day trip excursions, and other customized vacation packages.

There are simply more moving parts for destination resorts. They aren’t just offering a nice room for the night; they are selling an experience, and that requires more than just a nice complimentary breakfast.

The best resorts are a one-stop shop for entertainment. For example, premier beach resorts offer rental jet skis and boats, rental villas, rental cars, and even guided boat tours. 

With all this expensive equipment, there is a ton of risk for any resort. Even with rental damage waivers, customers can only be trusted so much. That’s why resorts need to do what they can to protect their rental equipment.

These are five ways resorts can make sure their rental assets stay as safe as possible:

Mixed Asset Tracking

One of the best ways to protect your rental assets is with mixed asset tracking. A mixed asset tracking solution comes with GPS trackers that are attached to the asset and transmit their location to the back office.

What separates mixed asset tracking from more specific GPS products is that it can track pretty much any type of asset, whether it’s rental boats, cars, ATVs, jet skis, dirt bikes, or the company trailer. Many services also record location breadcrumbs, speed information, and after-hours usage.

Mixed asset tracking is great for resorts because it would signal if a customer was going too fast on a boat or if they took it outside the boundary limit. Additionally, it is a good way to relocate lost or stolen assets without hopelessly scouring areas around the resort.

Routine Maintenance 

Take care of your rental assets so they work well when they are being used by customers. Properly-maintained rental equipment is less likely to result in accidents, which means less injuries and incidents management has to deal with. Well-kept equipment keeps accidents to a minimum.

Beyond the safety concerns, keeping up with routine maintenance will mean fewer repairs later on. Fewer repairs mean more money is going back to the resort because there will be more rental assets in the rotation and less money spent on fixing broken assets.

Diligently checking every boat, ATV, or jet ski for defects at the resort is not the most enjoyable responsibility, but it will save money on the back end and lead to greater customer satisfaction.

Educate Customers

Make sure your customers have the best possible knowledge before using rental equipment. Beachside resorts cater to first-time equipment users and there will always be some learning curves, so the best way to mitigate damage and injuries is to thoroughly educate customers on how to use a rental asset.

A great way to teach customers how to use something is with how-to videos. It is important to make things easy for customers and step-by-step instructional videos are an effective way to communicate all the necessary information on how to use a jet ski, for example. Show exactly how to start the machine, where the accelerator and brake are, how to put on the life jacket, etc.

Another good idea is to go through worst-case scenarios. Tell the customers about what goes wrong if they are too reckless on the jet ski or whatever the rental asset is. A cautionary tale can go far in preventing accidents before they happen.

Educated and reasonably cautious customers will have the comfort level to enjoy the asset and the information to know the risks of operating it.

Get the Best Equipment

Don’t go cheap on equipment because it will cost you even more in the long run. Buying a fleet of low-quality speedboats may look good on a budget initially, but you don’t want to be stressed once those boats are out on the water. 

Nobody wants a group of inexperienced boaters encountering motor problems out on the water, and the best way to make sure that doesn’t happen is to invest in quality boats from the beginning to get ahead of any potential issues.

Top-tier equipment is more reliable, lasts longer, and is often user-friendly. Better boats will break down less often and result in less safety concerns, which will lead to higher customer satisfaction. Furthermore, high-quality boats will last longer than their cheaper counterparts, and that will save the resort money because it won’t have to replace them or fix them as frequently.

Security Cameras

Security cameras do not stop rental assets from being damaged or affected by outside forces, but they would provide footage of exactly what happened. Having video evidence of exactly how a snowmobile’s side mirror was broken off can show who the culprit was, where it was parked, and when it happened.

All this footage should help with insurance as well because many providers have discounts for customers with security cameras.

Almost every resort has some sort of security camera system installed, so it would not be too difficult to add more cameras to document more areas on the property. Just put in some more camera angles at parking lots, docks, storage sheds, and other areas where rental equipment is stored. Cameras configured with motion sensor alerts will also be effective in catching and limiting vandalism, trespassing and theft.

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